Social Media and Crisis Communication

About
Both the theoretical and the practical are discussed, providing a volume that appeals to both academic- minded readers and professionals at the managerial, decision- making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent social- mediated crisis communication model
developed by the editors and their co- authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.
TABLE OF CONTENTS
Chapter|6 pages
Introduction
Overview of Social Media Research in Crisis Communication
Chapter 1|12 pages
The Status of Social-Mediated Crisis Communication (SMCC) Research
Chapter 2|17 pages
Revising Situational Crisis Communication Theory
Current Issues of Social Media and Crisis Communication
Chapter 3|16 pages
Communicating Strategic Change
Chapter 4|11 pages
Handling Crises in Social Media
Chapter 5|13 pages
Ethical Engagement at a Time of Crisis in the Social Era
Foundations and Frameworks
Section III-A|44 pages
Foundations and Frameworks
Chapter 6|14 pages
The Role of Public Relations Leadership in Effective Social Media and Crisis Communication Management
Chapter 7|15 pages
The Corporate Social Media Spokesperson
Chapter 8|13 pages
Examining Public Responses to Social Media Crisis Communication Strategies in the United States and China
Section III-B|29 pages
Foundations and Frameworks
Chapter 9|12 pages
Toward More Audience-Oriented Approaches to Crisis Communication and Social Media Research
Chapter 10|15 pages
Social Media, Hashtag Hijacking, and the Evolution of an Activist Group Strategy
Section III-C|35 pages
Foundations and Frameworks
Social Media’s Value in a Crisis
Chapter 12|12 pages
The World’s All Atwitter
Chapter 13|12 pages
Augmented Reality, Wearable Technology, and Gamification
Section IV|193 pages
Areas of Application
Section IV-A|29 pages
Areas of Application
Chapter 14|12 pages
Using Twitter for Crisis Communication
Chapter 15|15 pages
A Study of Malaysia Airlines’ Missing Flight Crisis
Section IV-B|25 pages
Areas of Application
Chapter 16|11 pages
Nonprofit Organizations’ Use of Social Media in Crisis Communication
Chapter 17|12 pages
World Vision’s Lack of Vision
Section IV-C|29 pages
Areas of Application
Chapter 18|14 pages
When a Pandemic Strikes
Chapter 19|13 pages
Health Misinformation via Social Media
Section IV-D|38 pages
Areas of Application
Chapter 20|13 pages
Social Media Use During Disasters 1
Chapter 21|10 pages
Natural Disasters, Twitter, and Stakeholder Communication
Chapter 22|13 pages
Visualizing Response and Recovery
Section IV-E|32 pages
Areas of Application
Chapter 23|14 pages
Exploring Crisis Management via Twitter in the Age of Political Transparency
Chapter 24|16 pages
From Bashtags to Geobombing
Section IV-F|35 pages
Areas of Application
Chapter 25|21 pages
Sports, Culture, and Financial Crisis
Chapter 26|12 pages
The Role of Influencers
Section V|66 pages
Emerging Frameworks and Future Directions
Chapter 27|12 pages
Digital Dialogue
Chapter 28|22 pages
Social Media Engagement for Crisis Communication
Chapter 29|26 pages
Crisis Communication in a Changing Media Environment
Chapter 30|4 pages
Conclusion
ByYan Jin, Lucinda Austin